GR monogram

Audience monetisation partnermmaguru.co.uk

MMA Guru

A merch line, a supply chain and a store for a 450,000 subscriber channel.

first month of operating
$70k

Global fulfilment for Gurusalem distribution

With a loyal fanbase of 450,000+ subscribers on YouTube, setting up an efficient distribution system was essential for this pre-manufactured inventory.

Custom manufacturing suppliers sourced and website developed with fulfilment built in, to support the horde of disciples that want to support the MMA Guru with his official merch. The first batch of 500 sold out in 20 minutes and every order was handled without anyone touching it.

A stack of manufactured Guru beanies from the first batch

Wall of Gurusalem

Disciples in the wild

See the wall