The MMA Guru has a 450k+ subscriber channel. The beanie has been the emblem of his movement for over 7 years, so we made some for his disciples of Gurusalem.
I sourced the manufacturer, made the beanies & built the custom e-commerce store, integrating a third-party logistics company through a custom API. Every order is distributed automatically with no workload on our end, perfect for high-demand drops.
Fans send in photos wearing it. Some of them are fighters. See the wall
Built from scratch on mmaguru.co.uk, so he owns the customers & the brand. Cart, checkout & order pages built in, with payments through Stripe.
I sourced the manufacturer & took it from samples through to stock. He signs off the design.
The logistics company holds the stock, packs & ships worldwide. Every order is sent to them automatically on payment & the customer is emailed at every step.
Drops sell out in minutes. Stock is held at checkout, so nothing oversells & every order placed is an order filled.
Orders, refunds, customers, stock & the wall in one admin. Risky orders are held for review before they ship.
